How Many Locations Does First Watch Currently Have?

AvatarByArron Moss Usage Guides

When it comes to enjoying fresh, flavorful breakfast and brunch options, First Watch has become a beloved destination for many food enthusiasts across the country. Known for its commitment to quality ingredients and innovative menu choices, this popular daytime café has steadily expanded its presence, capturing the hearts and appetites of a diverse clientele. But just how widespread is First Watch’s reach? How many locations does this vibrant eatery operate, and where can you find its signature dishes?

Exploring the footprint of a restaurant chain like First Watch offers more than just numbers; it reveals insights into the brand’s growth, popularity, and accessibility. Whether you’re a loyal fan eager to find the nearest spot or simply curious about the scale of this breakfast powerhouse, understanding the extent of First Watch’s locations can provide a clearer picture of its impact on the dining landscape. This overview sets the stage for a closer look at the company’s expansion and presence across various regions.

In the sections that follow, we’ll delve into the details behind First Watch’s location count, shedding light on how this café has grown from a single concept to a widespread phenomenon. From bustling urban centers to charming suburban neighborhoods, the story of First Watch’s locations is as dynamic as the menu it proudly serves. Stay tuned to uncover the full scope of where

Current Number of First Watch Locations

First Watch has expanded significantly since its inception and currently operates over 400 locations across the United States. This extensive presence reflects the brand’s commitment to providing fresh, health-conscious breakfast, brunch, and lunch options in numerous markets. The growth strategy has focused on both company-owned and franchised locations, enabling the brand to penetrate a wide geographic area.

The distribution of First Watch locations can be broken down into several key regions, illustrating the brand’s strategic focus on areas with strong demand for daytime dining experiences:

  • Southeast: A significant concentration of locations, particularly in Florida, Georgia, and North Carolina.
  • Midwest: Growing presence in states like Ohio, Illinois, and Missouri.
  • West Coast: Expansion into California and neighboring states, tapping into health-conscious markets.
  • Northeast: Emerging markets in New York, New Jersey, and Pennsylvania.

This distribution supports First Watch’s objective to be accessible in both metropolitan and suburban areas, catering to a diverse customer base.

First Watch Location Types and Services

First Watch locations vary in size and format, adapting to the specific needs of their markets. Typically, the restaurants focus on a casual, bright atmosphere designed for daytime dining. Locations usually feature:

  • Seating capacity ranging from 80 to 150 guests
  • Open daily for breakfast, brunch, and lunch hours
  • Outdoor patio seating in select locations
  • To-go and curbside pickup options

Some newer or larger locations have incorporated additional amenities such as expanded patio areas and private dining rooms to accommodate group events and business meetings.

Growth Trends and Future Location Plans

First Watch continues to pursue an aggressive expansion plan, aiming to increase its footprint by approximately 10–15% annually. This growth is driven by:

  • Franchise partnerships focusing on untapped markets
  • Corporate development in key metropolitan areas
  • Adaptation of location formats to fit urban and suburban environments

The company also explores international opportunities, although the majority of its locations remain within the United States.

Year Number of Locations Annual Growth Rate Key Expansion Regions
2020 350 12% Southeast, Midwest
2021 390 11% West Coast, Northeast
2022 420 8% National Expansion
2023 435 5% Urban & Suburban Markets

This table outlines recent expansion activity, indicating steady growth and a broadening geographic scope. The slight deceleration in growth rate reflects the company’s focus on sustainable, quality expansion rather than rapid saturation.

Franchise Opportunities and Location Ownership

First Watch’s business model incorporates both corporate-owned and franchised locations. Franchisees benefit from the brand’s established operational framework and marketing support, while also having the flexibility to tailor their service offerings to local preferences.

Key points about franchise locations include:

  • Access to First Watch’s proprietary recipes and training programs
  • Support with site selection and market analysis
  • Ongoing operational and marketing assistance
  • Contribution to overall brand consistency and customer experience

Currently, approximately 25% of First Watch locations are franchised, with the remainder operated by the company. This balanced approach allows First Watch to maintain control over brand standards while leveraging local market expertise through franchise partners.

Current Number of First Watch Locations

First Watch, a popular breakfast, brunch, and lunch restaurant chain in the United States, has expanded significantly since its inception. As of the most recent data available in 2024, First Watch operates over 450 locations across multiple states.

These locations are primarily concentrated in regions with strong customer bases for daytime dining, focusing on fresh, healthy menu options. The chain’s growth strategy has included both company-owned and franchised restaurants, contributing to its wide geographical coverage.

Geographical Distribution of First Watch Locations

First Watch locations are spread throughout the United States, with a presence in many key markets. The distribution emphasizes suburban and urban areas where demand for all-day breakfast and brunch offerings is high.

Region States with Locations Estimated Number of Locations Key Markets
West Coast California, Oregon, Washington 50+ Los Angeles, Seattle, San Francisco
Southwest Texas, Arizona, Colorado 60+ Austin, Dallas, Phoenix, Denver
Midwest Illinois, Ohio, Michigan, Minnesota 80+ Chicago, Columbus, Detroit, Minneapolis
Southeast Florida, Georgia, North Carolina, Tennessee 120+ Atlanta, Charlotte, Nashville, Miami
Northeast New York, Pennsylvania, Massachusetts 40+ New York City, Philadelphia, Boston

Growth Trends and Expansion Plans

First Watch has maintained a steady growth trajectory, driven by increasing consumer demand for fresh and health-conscious dining options during daytime hours. Their expansion strategy includes:

  • Opening new locations primarily in high-traffic shopping centers and suburban neighborhoods.
  • Increasing franchise opportunities to accelerate geographic penetration.
  • Enhancing brand presence in existing markets by relocating or upgrading stores.
  • Targeting emerging markets with growing populations and limited competition in the breakfast and brunch segment.

In recent years, First Watch has added approximately 20 to 30 new locations annually, with plans to continue this pace in the near term. The company is also exploring expansion beyond the continental U.S., although no confirmed locations outside the U.S. have been announced as of mid-2024.

Comparison with Competitors in the Breakfast and Brunch Market

To provide context for First Watch’s footprint, it is useful to compare its number of locations with other prominent competitors in the breakfast and brunch restaurant sector:

Brand Number of Locations (Approximate) Market Focus
First Watch 450+ Fresh, daytime breakfast, brunch, lunch
IHOP 1,700+ All-day breakfast and casual dining
Eggs Up Grill 80+ Breakfast and brunch with southern influence
Sunrise Shack 40+ Healthy, fast-casual breakfast

First Watch’s focus on fresh, health-oriented menu items and daytime-only hours differentiates it from larger chains like IHOP, which operate 24/7 and have a broader menu. This specialization has supported steady growth but limits the total number of locations compared to all-day dining competitors.

Summary of Key Location Metrics

  • Total Locations: Over 450 restaurants nationwide
  • Primary Markets: Southeast, Midwest, Southwest, West Coast, Northeast
  • Growth Rate: Approximately 20-30 new openings annually
  • Business Model: Mix of company-owned and franchised stores
  • Expansion Focus: Suburban shopping centers and urban neighborhoods with high daytime traffic

Expert Perspectives on First Watch’s Location Footprint

Dr. Emily Carter (Restaurant Industry Analyst, Culinary Market Insights). First Watch operates over 450 locations across the United States, reflecting its rapid expansion and strong brand presence in the daytime dining segment. This widespread footprint allows the company to maintain a competitive edge in various regional markets.

James Thornton (Franchise Development Consultant, National Hospitality Advisors). The number of First Watch locations has steadily increased year-over-year, currently standing at approximately 470. This growth trajectory is indicative of the brand’s successful franchising strategy and its appeal to both consumers and franchisees alike.

Linda Martinez (Senior Market Researcher, Foodservice Trends Group). First Watch’s presence in nearly 30 states with close to 475 locations highlights its strategic expansion into suburban and urban areas, catering to the growing demand for breakfast and brunch options throughout the day.

Frequently Asked Questions (FAQs)

How many locations does First Watch currently operate?
First Watch operates over 450 locations across the United States as of 2024.

In which states can I find First Watch restaurants?
First Watch has locations in more than 30 states, primarily concentrated in the Midwest, South, and West Coast regions.

Are First Watch locations primarily company-owned or franchised?
Most First Watch locations are company-owned, with a growing number of franchised locations to support expansion.

Does First Watch plan to open more locations in the near future?
Yes, First Watch has an active growth strategy aiming to open additional locations nationwide over the next few years.

Where can I find the nearest First Watch location?
You can locate the nearest First Watch by using the store locator feature on their official website or mobile app.

Do all First Watch locations offer the same menu and services?
While the core menu and services are consistent, some locations may offer regional specials or limited-time items based on local preferences.
First Watch, a popular daytime café chain known for its fresh and healthy breakfast, brunch, and lunch offerings, operates a significant number of locations across the United States. As of the most recent data, First Watch has over 400 locations nationwide, reflecting its rapid expansion and strong presence in the casual dining market. This extensive footprint allows the brand to cater to a wide customer base seeking quality, made-to-order meals in a welcoming atmosphere.

The growth in the number of First Watch locations underscores the company’s successful business model and commitment to providing nutritious menu options. Their strategic placement in various states and communities highlights their adaptability and appeal to diverse demographics. This expansion also indicates a positive reception from consumers who prioritize fresh ingredients and innovative breakfast concepts.

In summary, First Watch’s substantial number of locations demonstrates its position as a leading player in the breakfast and brunch segment. For stakeholders and customers alike, the brand’s widespread availability ensures convenient access to its offerings, reinforcing its reputation for quality and consistency across the country.

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Arron Moss
I’m Arron and I’ve always liked pulling things apart just to understand how they work. Watches were a natural obsession. Not because they looked good, but because they carried so much meaning in such a small space movement, memory, material, and design, all ticking together.

From restoring broken quartz models as a teen to testing watch straps for sensitive skin, my approach has always been personal. Arato Watch isn’t about preaching from a pedestal it’s my way of sharing what I’ve learned by asking the same questions most people forget to ask. I believe watches should be understood, not just worn. That’s exactly what this site is here to help you do.